Turning a creator into part of the market infrastructure.

The Question

Could a creator sit inside the market instead of covering it?

What Frost Saw

Others saw a creator covering a market. Frost saw that Alysia Cole could sit inside the market as a host — connecting designers, retailers, media and audiences rather than observing them from outside.

The Direction

Create an embedded, public-facing role inside the institution itself.

What Frost Created

Alysia Cole as Official Host of The Fringe Collective 2024 in New York.

Instead of inviting Alysia Cole to simply attend or cover The Fringe Collective, Frost created an embedded role for her as Official Host — placing a trusted voice associated with inclusive bridal inside the structure of a traditional New York wholesale market. Alysia was publicly announced on July 24, 2024, ahead of the market held October 8–10, 2024 at The James Hotel NoMad.

How Frost Created It

Creator Architecture · Role Design · Market Strategy · Positioning · Content Strategy

What Moved

Alysia became a connective layer between designers, boutiques, media and industry leaders while generating creator-led storytelling and professional visual assets across participating designers.