Building the commercial architecture between brand, creator and production.

The Question

What existed before the asset did?

What Frost Saw

Frost saw the opportunity before the asset existed: a format a national brand needed and an independent creator was uniquely positioned to carry.

The Direction

Originate the opportunity and hold the commercial architecture connecting brand, creator and production.

What Frost Created

A pitched, negotiated and contracted partnership between The Knot and Plan With Laur across two productions.

Frost identified the opportunity, pitched the partnership, structured the commercial terms and contracted the relationship between The Knot and Plan With Laur. Production evolved across two executions: The Knot produced the Las Vegas episode internally, while Ladouceur's team produced and edited the New York work. Frost's role remained the same where it mattered — originating the opportunity and holding the commercial architecture connecting brand, creator and production.

How Frost Created It

Opportunity Development · Pitching · Commercial Strategy · Negotiation · Contracting · Partnership Architecture

What Moved

The episodes produced by Ladouceur's team averaged four times the viewership of others in the series, and The Knot extended the work through social cutdowns and cross-promotion.